Millions of singletons were being encouraged to pay $15 to submit photos of themselves - along with their vital statistics, age, salary, profession and hometown - to be viewed by people shopping for a partner.
Clients are even required to produce official documents to support their claims.
“This way, we are superior to online dating agencies, where people put up false information, " said Gao Shan, the love supermarket's company secretary.
Singles Day, known as Guang Gun, was first observed by university students in the 1990s, who chose the date because of its four lonely figures, 11/11. The annual event is now a multimillion-dollar industry.
Over the past five years, the number of one-person households in China rose by 29 percent.
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