Sunday 17 October 2010

Interesting story about Ray Ban sunglasses

There is an interesting story about the birth of Ray Ban sunglasses. In 1923,an Air Force Lieutenant of American met with the trouble brought by strong sunlight when driving a small plane across the Atlantic. After going back to base, he suffered from nausea, headache, and dizziness. Therefore, in 1930, Bausch & Lomb developed the new type of sunglasses-Ray Ban sunglasses, which have the good performance in absorbing more sunlight, producing less heat and keeping clear vision. Besides the excellent performance in protecting the eyes, the designer pay specially attention in their appearance in order to show the valiant and ragged style of military men.

During World War II, the American pilots, who worn a leather jacket and a pair of unique sunglasses, made a very bold and chic impression on other countries' people. It was the Ray Ban sunglasses that they have worn. Today, many men who pursue personality are still proud of wearing a pair of Ray Ban sunglasses.

In 1936,Bausch & Lomb had tried to introduce the sunglasses with novel style into to the public. However, according to a earlier sales, many people didn't show any interest in Ray Ban. But Bausch & Lomb were not discouraged when facing the great challenges, on the contrary, they spent more time on doing market research and analysis in order to make the sunglasses tasty and popular. It was so surprisingly that Ray Ban began to become the hottest products on market after making small changes on Ray Ban. From that on, Ray Ban sunglasses became very famous and popular on market.

At that time, it was said that almost every man in the United States owned a pair of Ray Ban sunglasses, which made them look more manly and handsome. Later, they were favored by many beautiful ladies, who make the sunglasses become more charming and attractive.

There have been about 31 kinds of sunglasses produced by Bausch & Lomb, and they are still trying to develop new varieties. These 31 kinds of sunglasses can be classified into three categories: 1, sports sunglasses; 2, the gentleman-type sunglasses; 3, lady -type sunglasses.

The users on SFYH.com have made a definition on these three types of sunglasses that the gentleman-type sunglasses represents conservative and noble; lady-type sunglasses represents elegant and chic; sports sunglasses represents energetic and responsive.

No comments:

Post a Comment